Brand: Heidi Klum / Davenport
Services: Industrial Design, Concept Development, Printing & Manufacturing, Distribution and Installation
Category: Temporary Display Stand
Our client’s brief was to design and manufacture a temporary but robust display solution that was appealing and maximised the number of products on display. The Challenge was to fit the required stock load onto the display and remain within the retailers’ specifications; while also preventing the hooks and board sagging with the stock load and remaining cost effective.
We used our innovative design and manufacturing knowledge to enhance the brand image, communicate the offer, and hold the stock as required in the brief. Using B Flute and reinforcing the back plate so the hooks do not bend. To remain cost effective Cyplex produced the stand at our China factory in Shenzhen.