Bendon

Brand: Heidi Klum, Lovable

Services: Industrial Design, Concept Development, Printing & Manufacturing, Distribution and Installation

Category: Temporary POS Display Stand

Bendon required a temporary but robust POS display solution that was appealing and maximised the number of products on display.

The Challenge was to fit the required stock load onto the display and remain within the retailers’ specifications; while also preventing the hooks and board sagging with the stock load and remaining cost effective. – Jasper Pipe, Industrial Designer, Cyplex

Utilising innovative design and manufacturing knowledge Cyplex was able to meet Bendon’s brief, successfully enhancing the brand image and communicating the offer. Cyplex used B Flute and reinforced the back plate so the hooks did not bend. To remain cost effective Cyplex produced the stand in our Chinese factory in Shenzhen.

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