Most of our clients understand the importance of the promotional aspects of POS displays. They are brand managers, agencies, retailers and marketers that have a clear idea of their target market and the messaging required. It is often the functional and practical aspects of point of sale that our clients can struggle with and rely on us to solve and engineer. Cyplex are experts in turning creative ideas into functional and practical displays.
We’ve come up with eight practical and functional considerations for point of sale display projects. These aspects will all influence the design and specifications of your project. All are vitally important for successful POS Displays.
We’ve focused on two of the more complex considerations in more detail: “Value Engineering” and “Down The Line Costs”:
1. Understanding the Importance of Value Engineering
One of Cyplex’s strongest areas of expertise is in “value engineering.” Perhaps a new term to some of you, “value engineering” is a systematic and organised approach aimed at achieving the necessary functions and design of a project at the lowest cost. Valued by many of our clients, this consultative approach requires Cyplex input earlier in the design process. Creative teams often lack the manufacturing expertise in terms of the materials available and the understanding of manufacturing processes to understand where the cost implications of a design might lay. With this approach, rather than the client creating a design which they send out to multiple suppliers for quoting, the focus is on achieving the lowest possible cost through the use of materials and manufacturing processes that are the least cost intensive. One recent example of value engineering was where Cyplex proposed a POS solution that cost the client $5 unit and our competitors proposed a complicated metal solution that cost more than 10 times our price. The competitor’s proposal was over-engineered and unnecessary for the product lifecycle.
2. Down The Line Costs
While it is relatively easy to develop a cost-effective manufacturing process it is also important to consider other down the line costs that relate to distribution, installation, ongoing maintenance and any other costs that may sit outside the manufacturing costs. These costs, particularly when they fall on the client and do not form part of the project are particularly difficult to consider. Questions to ask include: Who will be installing your project? How many “man” hours will this take? Can the design be altered to reduce the hours of assembly and installation required? Can the display be flat packed? Can marketing material or other items be delivered along with POS displays to reduce distribution costs? Can POS display stands be fully loaded with products prior to delivery to locations? Despite our expertise in value engineering, on more than one occasion we’ve proposed a project solution that has an upfront cost that is not the cheapest but allows more significant savings down the line in terms of reduced distribution costs or savings in man-hours down at the installation or maintenance phase. One innovative solution we proposed saved almost $1,000,000 in man hours over a period of one year. These down the line costs are important factors to consider when considering the overall design of a POS project.
The other six considerations are:
3. Space, Dimension & Aspect – Where will the stand be placed? Will this vary in different stores? What are the dimensions of the space – height, width, depth? From what angles will the customers see the POS display?
4. Product Storage – Does the stand need to stock product or multiple products? If so, how many units of each product? What are the dimensions of these units? What is the total volume of the stock? Are testers required? What will the weight of the stand be once fully loaded? Will this affect the materials specified?
5. Power – Does your POS display have moving parts or lighting that requires power? If so, will it be mains powered or battery powered? If battery powered, how long will it last? Who will replace the battery when it runs out? What is the cost of replacing thousands of batteries across multiple locations?
6. Longevity – How long are your POS displays required for? Will they be moved around? Are your promotional messages constantly changing? Are your products changing regularly? Can more permanent POS displays include modular or interchangeable elements to allow for updating of messaging and products to improve flexibility?
7. Lead times – Do you understand the manufacturing implications in terms of lead times on the POS display design you have created? Different manufacturing processes will vary in their turnaround times. Short lead times may affect your ability to be able to use certain materials as they will not be available.
8. Interaction – How will consumers interact with the POS display? Consider heights of visuals, testers and stocked products? Are there any OH&S implications or your design? Are there security measures that need to be introduced to reduce theft?
Where Cyplex’s relationships with our clients work best, is when we are involved as early as possible in the design process for your POS displays. It is those clients that get the most out of our design and manufacturing expertise. It is those clients that benefit from our innovation and value engineering approach. It’s this expertise and commercial understanding that makes Cyplex stand out as a supplier and the reason our clients stick with us.
Get in touch with Cyplex today and find out how we can help you make the most out of your POS displays.