Author: Admin
Making the Most of Underutilised Retail Space
An essential consideration in the retail environment is the best way to maximise sales potential with the finite space of the retail store. Space has value and the way we use it can significantly influence profitability. Retailers should look out for opportunities to increase cut through in the retail space and brand managers should find ways to stand out amongst…
Tips from the Designers Desk
With over 20 years of experience in the POS Display industry we know that the heart and soul of any successful point of sale display or visual merchandising program is great design. To win the hearts and minds of customers and to sell more products it is essential that your displays are engaging, connecting with your…
3 Quick Tips For Great Window Displays
Window displays are an extremely powerful marketing tool. When we shop online, an appealing website can be the difference between venturing further or leaving and never returning. This behaviour can be extrapolated to the real world, if we see a store that draws us in, we will venture further to see more. Increasingly, retailers…
Digital Printing Vs. Offset Printing (when to use)
Every design and print project is different and there are many factors and considerations to be evaluated before deciding on which commercial printing process to choose. The two mainstream printing options are digital and offset and each of them command different capabilities that deliver fantastic results, depending on the requirements of the job. As…
8 Top Tips For Successful POS Displays
Most of our clients understand the importance of the promotional aspects of POS Displays. They are brand managers, agencies, retailers and marketers that have a clear idea of their target market and the messaging required. It is often the functional and practical aspects of point of sale that our clients can struggle with and rely…