Brand: Heidi Klum, Lovable Services: Industrial Design, Concept Development, Printing & Manufacturing, Distribution and Installation Category: Temporary POS Display Stand
Bendon required a temporary but robust POS display solution that was appealing and maximised the number of products on display.
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The Challenge was to fit the required stock load onto the display and remain within the retailers’ specifications; while also preventing the hooks and board sagging with the stock load and remaining cost effective. – Jasper Pipe, Industrial Designer, Cyplex
Utilising innovative design and manufacturing knowledge Cyplex was able to meet Bendon’s brief, successfully enhancing the brand image and communicating the offer. Cyplex used B Flute and reinforced the back plate so the hooks did not bend. To remain cost effective Cyplex produced the stand in our Chinese factory in Shenzhen.