Inside Retail

Inside Retail

Brand: Inside Retail

Services: Consultation, Concept Development, Design, Manufacture, Installation, Decommission

CategoryLarge Format Digital Print

Inside Retail Live is the largest gathering of Australasian retailers and suppliers. They engaged Cyplex to design, print, install and decommission custom stairs graphics wrapping the main staircase leading to their event in the Darling Harbour Exhibition & Convention Centre.

The event:

One of the challenges with the brief was the quick turnaround times particularly in relation to the install and decommissioning aspects associated with the event. In addition to this having stairs made of Teflon presented a materials issue. Cyplex developed a viable material solution and negotiated a before and after hours installation and decommission with the venue in order to have the stair graphics on display for the duration of the event without damaging the stairs.

Inside Retail required an innovative, yet temporary print solution, that was visually engaging for participants entering the event.

We usually use self adhesive vinyl for stair graphics, however, in this case the stairs were made of Teflon and nothing sticks to Teflon! We solved the issue by using foam PVC, a more rigid product that meant we could attach to the stair treads themselves  – Jo Hershman, Account Manager, Cyplex

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