Brand: Panasonic
Services: Consultation, Concept Development, Design, Manufacture, Distribution and Installation
Category: Permanent POS Display Stand
Cyplex was engaged by an agency to deliver a freestanding shaver POS display for Panasonic to feature in Harvey Norman. The requirements for the premium display included the ability to hold stock, showcase demonstrator units, include anti-theft measures and feature promotional messaging.
The two key considerations we incorporated into this POS display design were to ensure that anti-theft mechanisms were featured without compromising the consumer’s ability engage with the demonstrator units and to include interchangeable graphics and products information panels to increase the longevity of the stand.
– Brian Burman, Managing Director
Cyplex delivered a POS display stand that effectively showcased a range of differently sized shavers. In order to meet the outlined budget and durability requirements, Cyplex manufactured the POS display from MDF with a 2pac finish and incorporated an acrylic surround. It also featured lighting to highlight the brand and products.