Sonoma – Bakery

Brand: Sonoma

Services: Industrial Design, Concept Development, Printing & Manufacturing, Distribution and Installation

Category: Permanent POS Display Stand

Sonoma required a permanent POS display solution to hold various bread loaves. The display needed to grab attention, enhance the brand’s premium image and be mobile.

Working within the constraints of a tight budget and turnaround time, we needed to manufacture a permanent and robust POS display solution to hold various sizes of bread that could also be moved to different locations instore. The design incorporated a metal framework with multiple plywood shelves, printed graphics and lockable wheels for mobility. The challenge was working with plywood and metal without compromising the overall appearance and functionality of the display. – Connan Clarke – Factory Manager

Cyplex was able to meet Sonoma’s brief, successfully enhancing the brand’s superior image and encouraging customer interaction. Innovative design methods meant that Cyplex could use a combination of metal and plywood for functionality purposes and still deliver a versatile display stand.

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